Today in Advertising
Saya baru menemukan video ini di YouTube. Sepertinya ini dibuat untuk sebuah pesta perpisahan beberapa karyawan di sebuah agensi di Perancis.
Saya akan mencoba untuk menerjemahkannya - dalam bahasa inggris, maafkan saya.
Dan ada beberapa bagian yang saya lewatkan karena terlalu internal.
Selamat menikmati.
Today in advertising, we are becoming honest; we put legal mention everywhere to warn the consumers we are lying to. But in very little size of course, we don’t want them to read it.
Today in advertising, we use a lot less coke, because it became too popular.
Today in advertising, we know who don’t work by their activities in facebook pages. Some spend their day to tweet. But their superiors would never know; too old to be in Twitter.
Today in advertising, we do the 365 degree, because 360 is too obsolete.
Today in advertising, everybody has shitty salary, except those who will get fired soon.
Today in advertising, we shoot on green screen in studios in some industrial zones, because flying to exotic places is really not eco-responsible. And we really don’t have the budget. So we make do and we say that it’s Gondryism. BUT for group test, we always have money. So we do mood boards, storyboards, storymatic, animatic… and it’s fantastic.



